November 2nd — 8th
With the public holiday this week was slightly shorter and centred around these things:
Copy
I engaged in UX copywriting with two different parties — with Marta, our Chief Pharmacist and the Analytics/Engagement Team. This is where being a product designer is quite fascinating, where you’re both the specialist and not-the-specialist.
With Marta, the focus was to be pharmaceutically correct as all content needs to pass legality. The challenge of this task was to make ‘technical’ information digestible to users and visually be proportional in page layouts. Using dot points or tables where possible was great to make the content scannable and succinct.
With the Analytics/Engagement Team, we had a session where we worked on setting up the feedback loop emails and how they integrate on Klaviyo. Similar to user testing for design validation, this session was great to sense check the copy regarding service understanding, from team members who are quite removed from the designs/project. This was also an opportunity to clarify and unify any terminology, as terms used on from data triggers would be inconsistent or confusing when brought to light to customers.
User Flow
I worked on incorporating outstanding customer functions into the post MVP designs. I devised two different logics/set of blanket rules for the respective functionality.
Lesson learnt: Always have the simplest solution. Consider dev effort. Quick user tests to sense check!
Initially I mapped out what I considered the ideal user experience, where users have control over their choices. However after a discussion with Product, the dev effort was considerably high so I then modified it to be simpler. In retrospective, giving users too much power and variation over what is in fact a simple process is unnecessary. Keep the screen count low!
What are you looking forward to next week?
This question is slightly hard to answer project/task-specifically, as with the recent shift in company priorities I believe I would be on a different project quite soon.But on a broader sense, to improve and learn as a product designer always!
